PROOFF COLOGNE

Cologne, Germany
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For the Prooff stand on the Orgatec 2018 Fair in Cologne, we designed a stand which is based on the effects of external influences. An environment in which contemplation is charged by connecting together inside and outside experience and thus man and nature.
Wellbeing at work is a big topic these days. Spaces where change can be experienced, such as that experienced in nature, reduced stress and promoted productivity. These non-sensori stimuli are extrapolated by constantly changing light and highly reflective materials. With this the terms 'reflection' and 'movement' are present both literally and figuratively in the stand.
''Light and change are the key elements in the concept of the stand. The light that refers to the changing light during the season and how you experience light during the day. This animated changing of the light on the stand creates an environment which, like nature, is never static. The stand is moving and adapting just like nature....''
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Project credits
Prooff, Rotterdam
Orgatec Cologne, Germany
Standdesign
completed 2018
Design credits
Eline Strijkers, Duzan Doepel with Chantal Vos, Bernard Oussoren, Riekie Brokking
Vink Standbouw, Waddinxveen
Vorwerk, Rotterdam
Peitsman licht en geluid, Rotterdam
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Strategy and Design